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The Social Web Analytics eBook

An introduction to Social Web Analytics (SWA, also known as Social Media Analytics), the driver for it, how it can be applied, the key vendors and their services, and considerations for your organisation?s procurement of such services.
Tags:
social, pr, web, analytics, ebook, media, swa, vendors, key, introduction, considerations, market, driver, procurement, applied, branding, measurement, marketing, research, evaluation   ( 20 ... )
Updated: 20 Jan 2011
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Keyword analysis

 
social   7832
 
pr   1348
 
web   27231
 
analytics   515
 
ebook   1189
 
media   8104
 
swa   9
 
vendors   199
 
key   1533
 
introduction   313
 
considerations   38
 
market   6292
 
driver   1214
 
procurement   262
 
applied   365
 
branding   1218
 
measurement   199
 
marketing   13508
 
research   4182
 
evaluation   175
Keywords are search requests to search engines that people use to find some information. Keywords on a web page reflect what the page is about. Below are the keywords the site. Green line represents the frequency of keyword usage on the site.

Homepage links

Internal - 5
External - 19

Internal links from the site's home page define the general site's sections and serves as one of the most important factors of site ranking. External links tie the site with other sites and determines the site's theme. Relation of external links to internal links influences the distribution of the site's rank for search engines. It's desirable that the amount of internal links prevail.

Content pages from the website

 
1. The Social Web Analytics eBook
An introduction to Social Web Analytics (SWA, also known as Social Media Analytics), the driver for it, how it can be applied, the key vendors and their services, and ...
2. The Social Web Analytics eBook 2008
"...The social web will be the most critical marketing environment around. "...The social web will become the primary center of activity for whatever you do when you ...

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