The British Kidney Patient Association (BKPA) is a well established charity working to improve the quality of life for adults and children with kidney disease.
Keywords are search requests to search engines that people use to find some information. Keywords on a web page reflect what the page is about. Below are the keywords the site. Green line represents the frequency of keyword usage on the site.
Homepage links
Internal - 23
External - 7
Internal links from the site's home page define the general site's sections and serves as one of the most important factors of site ranking. External links tie the site with other sites and determines the site's theme. Relation of external links to internal links influences the distribution of the site's rank for search engines. It's desirable that the amount of internal links prevail.
